Marketing Management samenvattingen

Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!

Summary for the Endterm for Marketing. Book: Marketing Management - Kotler & Keller. Bachelor Business Administration, UvA, second year.

Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!

Samenvatting van het boek Marketing Management van Kottler & Keller

Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20

Complete summary for Global Marketing Management (GMM). It contains a summary of the chapters required for the exam, as well as important parts of the slides. A few points have also been added from my notes during class. The summary also include various graphs and models from the book (Global Marketing by Warren J. Keegan).

Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.

Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.

This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA

contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way